Search Engine Optimization (SEO)
In Digital Marketing there is an important topic or you can say the most important part is Search Engine Optimization (SEO). If you understand the concept of SEO then you can take your website to the top of the search engine.
In this blog, we'll understand the full concept of SEO like what is search engine optimization, its functions, keywords, types, etc. Let's start with the meaning of search engines.
What is Search Engine
The search engine is the program that identified or searches the items in the database that corresponded to keywords specified by the users. So, that the users will find the particular sites on the World Wide Web (www) platform.
Let's discuss it will the example; as we know that search engines are google, yahoo, bing, etc. so, if you search something on google or any other search engine platform the result you will get or where you get the result that is a search engine.
There are two main search engines i.e., Google, and the other one Bing. the most used search engine is google because google is a frequently used search engine all over the world and 40% of users are active google users.
What is Search Engine Optimization
Search engine optimization is the process of maximizing the number of visitors/users to a particular website by ensuring the appears high on the list of results returned by a search engine.
With the help of SEO you can get more traffic on your website and your website will appear on search engine pages. Because every website holder aims that their website should rank at the top on google's first page results. If your website shows on the top of the first page that means your website gets more traffic and more traffic means more audience.
That is why search engine optimization is one of the most important parts of digital marketing. Search engine optimization will help your website to grow organically without any ads or paid SEO. When your website is on the top of the first page then with the help of search engine optimization you maintained that position.
Types of Search Engine Optimization
There are four main types of search engine optimization and we discuss all the types in detail.
1) White-Hat-SEO->
White-Hat-SEO improved your website ranking on the search engine. You must follow the practice to improve ranking such as:
a) Use rich keywords, meta-tags, and meta-descriptions
b) Provide the best quality of content to the visitors
c) You should make your website easy to navigate so that visitors will reach every page easily.
2) Black-Hat-SEO->
It gives weakness in google's search algorithm to rank the website higher in its particular search results. It will be in a form of spam or paid link strategies, keyword stuffing, etc. these are used to get ahead in the search engine result categories.
It gives you instant results but it also give a negative impact on your website. I'll suggest you avoid this type.
3) On page seo->
It is the process of optimizing the title, tags, description, content, image, etc. to improve the website's ranking. So, the website holder does some changes accordingly such as if there is a need to add some keywords, or modified the content, or want to meta description these all should be done by the website's manager through the C panel of the website or yoast seo (for the WordPress website).
In On-page SEO you have to work on it accordingly because if you didn't do on-page seo then there is no chance of putting your website on the top of the search engines. Also, you should keep in mind that you put the right title and relevant keywords on your website pages.
4) Off-page seo->
The off-page SEO is focused on the outer links and this will help you to get more traffic on your website. Off-page done through backlinks, forum posting, guest posting, RSS feed, Image submissions, etc. While doing off-page seo you should know about the do-follow & no-follow links. Do follow links give instant approval, on the other hand, no follow links take time for approval.
So, now we understand Search Engine Optimization and its use in digital marketing. If you have command of it then you can take your website to the top of the search engines without any paid ads.
Why should you choose Scode Network Institute?
Scode Network Institute provides the best Digital Marketing Course with practicals. We cover all the topics with practicals and give live projects to the students so they can work on them.
In our digital marketing module, we cover SEO too and in the SEO module, you will learn about on-page and off-page SEO in depth. First, we teach you with practicals and then in the next class trainer will ask you the same concept and then move forward.
We provide basic + advanced digital marketing courses where you will learn about website creation through WordPress and many more things. Also, provide online & offline training with recorded lectures and live projects.
What are you waiting for join us today?
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